Pravana Pure Light Ultra Lightener 16oz/453g

Product Code: PVBLPRLULTR

Blonding: the most requested yet most challenging salon service that stylists face every day behind the chair. With the ongoing platinum and pastel hair trends among influencers and celebrities, clients are looking to professionals to recreate these looks more than ever. What if it was possible to achieve higher levels of lift while maintaining the integrity of the overall finished look?

Introducing the all-new PURE LIGHT Ultra Lightener: PRAVANA’s highest lifting lightener that’s proven to reduce breakage. PURE LIGHT Ultra Lightener does more than lift; it’s formulated with NEW REUNITE MENDING TECHNOLOGY that restores hair from the inside out.

Mixing Ratios: Recommended 1 : 2 (PURE LIGHT Ultra Lightener: Developer)

Mix with Zero, 10, 20, 30 or 40 Volume Creme Developer off-scalp

Mix with Zero, 10 or 20 Volume Creme Developer on-scalp

Process for up to 55 minutes

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