Living Proof

In 2005, an unlikely combination of biotech scientist from MIT and renowned hair stylists came together in Cambridge, Massachusetts to pioneer a first-of-its-kind hair care philosophy base in science. Their purpose? To solve the world’ toughest beauty challenges. Living Proof’s mission is to create inventive solutions designed to solve real-world hair problems – never to conceal them. While their passion for incredible hair comes to life in the lab, it is sustained by the results they see not simply in brilliant, healthy hair – but in their customers. 120 global patents, 450+ formulas, 44 products, and 200+ awards later, Living Proof continues to put research at the forefront of their formulations.