In the 1980’s, Michael Victor, a stylist, educator, platform artist, brand ambassador and owner/operator of various upscale salons joined by Patti Coyne, a stylist, created a salon apothecary in Toronto called Delineation Hair and Skin Essentials.  Known as the “Go To” place in North America for product information on both haircare and skincare. This included hairbrush brands where it became clear there was an opportunity to improve this category. This began their journey to create the Hotheads hairbrush!